(I) Motivation and emotions serve as the emerging
forces within consumers that activate certain
behaviours. (II) Motivation is the persistent need that
stirs up and stimulates long-term goals within a
consumer, while emotions are temporary states that
reflect current changes in motivation. (III) You can
influence the perception of your consumers by
understanding the current perception they have of your
product. (IV) They often work together to impact
consumer behaviour, in which the first drives a
consumer through the buying process, and the second
drives that motivation. (V) You can apply your
knowledge of them to your marketing strategy by finding
ways to stimulate consumers’ emotions and motivate
them to fill the need aroused by those emotions.