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Home entertainment spending, which includes DVD
sales and film rentals, has been falling since hitting
a peak in 2004, but it remains an important part of a
film’s revenue. According to some information
services, the death of that market is somewhat
overblown. The DVD market peaked much earlier
than studios would have liked, but the overall
viewing of the video at home continues at the same
rate as ever. It is a much more mixed market
between DVD, video streaming and rental services.
---- For example, DVD sales of the movie Avatar
totalled $600 million, and another $57 million was
spent on renting the movie.