Harun:
– Have you ever heard about the companies that use
'multisensory' marketing?
Gizem:
– ----
Harun:
– Not exactly. They want to have not only the right
look for their products but also the right sounds,
smell, taste, and touch.
Gizem:
– Now, I see your point. Coffee shops are a good
example, right? They have a particular style of
music that they play in their stores as well as
certain aromas and flavours.