In the 1960s, people had greater employment
opportunities and a new buying power. (17)---- this
growing affluence, music and fashion became
mass-market industries and were quick to cater to the
demands of the youth market. The growing popularity of
television helped to spread popular culture throughout
the world, (18)---- new trends could develop rapidly.
Programmes such as Top of the Pops in the UK and
The Ed Sullivan Show in the US could lead people
(19)---- considerable attention to pop music. In 1962,
the Beatles emerged from Liverpool's Cavern Club.
Their first album Please Please Me became very
famous (20)---- the globe within a year. They grew
(21)---- popular, sparking such intense devotion in their
fans that it became known as 'Beatlemania'